US digital ad revenue hits high-water mark
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Michelle Clancy
| 07 August 2019

US digital advertising revenue reached a landmark high of $28.4 billion in the first quarter of 2019, according to the latest IAB Internet Advertising Revenue Report figures.

This represents the industry’s strongest Q1 on record, according to the IAB, with revenue rising 18% over Q1 2018 to reach $23.9 billion and maintain a year-over-year growth trend.

“The continued growth of digital ad spend is a reflection of its ability to help brands and publishers reach consumers and build meaningful one-to-one relationships,” said Sue Hogan, SVP, Research and Measurement, IAB. "Digital marketing offers brands the scale and reach they need to grow, while also providing the data they need to optimise campaigns for efficiencies. These first-party insights allow for significant connections with consumers and long-term value for both.”

David Silverman, partner at PwC US, which helped prepare the report, added: “These historic Q1 figures are in keeping with digital’s ongoing rise,” he said. “Its diverse platforms are attracting audiences to share, shop, listen, learn and be entertained. Brand dollars are naturally following mainstream consumer consumption."