Spearad debuts MAM/programmatic ads stack
Details
Michelle Clancy
| 26 August 2019

Spearad GmbH has revealed its full-stack solution, offering a media asset management system combined with a programmatic marketplace.

The idea is that, despite the shift to streaming and on-demand, viewers prefer to watch on their TVs at home, mimicking the traditional TV experience but with the added benefits that streaming provides. While streaming and on-demand has the added bonus of allowing viewers to watch on mobile, tablets, and a wide range of connected devices, over 100 million viewers will watch this content through their smart TVs at home.

“While the industry is in its growth phase with the number of addressable TV offerings exploding, advertising is still treated like Internet video ads,” said Spearad CEO Erhard Neumann. “We need to get past that simple preroll/postroll thinking towards real ad breaks consisting of several spots that are based on extensive rule sets. Just like we are used to from linear TV”.