Altice integrates Amazon Prime Video within SFR
Details
Joseph O'Halloran
| 27 August 2019

Becoming the first French pay-TV service to emulate operators in other countries, Altice Europe is collaborating with Amazon Prime Video to bundle the SVOD service for its customers in France.

The deal is said to further enhance Altice’s strategy to combine leading over-the-top online video apps and offerings from major streaming players, with its own content and TV functionality in a seamlessly-integrated experience. SFR will be the first of Altice operations to offer the Prime Video app integrated within LaBox SFR Fibre, SFR Box Plus and SFR Box 8 set-top boxes. This launch will come right after the launch of Amazon Alexa within SFR Box 8 and will be fully integrated.

The deal makes available to SFR customers a host of Amazon Originals such as The Marvellous Mrs. Maisel, Good Omens, Tom Clancy’s Jack Ryan, The Grand Tour, The Boys, The Man in the High Castle, American Gods and the highly-anticipated Carnival Row, an American neo-noir fantasy web television series with Orlando Bloom and Cara Delevingne launching this fall.
SFR customers will also have access to local content such as Jérôme Commandeur: Tout en douceur and Raphael Varane: Destin de Champion, and popular French and Hollywood movies. A large selection of titles will be available in Ultra HD and high dynamic range (HDR).

“We’re excited to collaborate with Amazon to deliver its highly-popular content, including Amazon originals and exclusives, directly to our consumers,” commented Alain Weill, Altice Europe CEO, Altice France chairman and CEO. “We know our customers want to see their favourite shows and programming on their big screen at home, and our collaboration with streaming services like Amazon continues to make that happen.”

Jay Marine, Vice President, Amazon Prime Video Europe, added: “Our collaboration with SFR is fantastic news for our customers in France who will now be able to watch Prime Video on their SFR set-top box with the same remote they use every day.”

In the short-term SFR customers will be able to access the Prime Video application through SFR applications and content will be accessible to SFR mobile customers. Launches in Portugal, Israel and the Dominican republic will follow soon as well.