Cartoon Network partners yes in Israel
Details
Rebecca Hawkes
| 30 August 2019

Turner Broadcasting’s Cartoon Networkhas sealed a carriage deal with Israeli pay-TV platform Yes to provide its kids content to subscribers on-demand.

From September, Cartoon Network favourites including The Powerpuff Girls and Ben 10 will be available dubbed in Hebrew on Yes’ subscription video-on-demand (SVOD) service, along with shows such as Adventure Time, The Amazing World of Gumball, and Regular Show.

“We are excited about our partnership with yes as it will expose our brand, and its content, to a wider audience in this market. Cartoon Network is among the leaders of content production for kids in the world, and our shows resonate with local audiences in every market where the brand is established. We could not be happier to entertain Israeli kids again!” says Guillaume Coffin, VP head of commercial and business development, France, Africa and Israel.

The deal is part of a what Turner describes as a “significant effort of expanding business in Israel”. During the promotional campaign, current Yes subscribers will be able to watch the first episode of each Cartoon Network series on the platform.

Koby Gal-Raday, Yes chief content officer, said: “Yes offers the widest and most diverse content offering for children and youth in Israel, including original Israeli content and international acquisitions. Today, we are proud to partner with Cartoon Network and bring to Israel leading and award-winning content".