DTH, IPTV to spur steady growth for Malaysian pay-TV
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Joseph O'Halloran
| 02 September 2019

Supported by rising adoption of mobile data, fixed broadband and pay-TV services, the total telecom and pay-TV services revenue in Malaysia is poised to grow at a compound annual growth rate (CAGR) of 2% between 2018 and 2023, according to GlobalData.

The Malaysia Country Intelligence Report found that mobile data services will go onto account for 39% of the total telecom and pay-TV services revenue by the end of 2023 and remain the largest revenue contributor to the overall market through the forecast period. Indeed the report predicts that mobile data usage will more than double during the forecast period, reaching 12.5 GBytes/month by the end of 2023, driven by rising consumption of high-bandwidth online video content over smartphones backed by continued rise in smartphone ownership, widespread availability of 4G services and increasing adoption of post-paid plans with high data volumes.

In the pay-TV market, GlobalData expects that the continued growth in direct-to-home (DTH) and IPTV subscriptions will drive growth in pay-TV revenues through 2023. Fixed broadband revenue are set to register fastest growth over the forecast period, driven by steady rise in fixed broadband subscriptions backed by government and operator efforts to expand the nation’s fibre network and strong growth in fibre-to-the-x (FTTx) subscriptions across residential and business segments.

“Operators are currently focusing on driving IPTV subscription base through fibre-based bundled IPTV services and are offering rebates and discounted set up fees to drive DTH subscriptions,” commented GlobalData telecom analyst Deepa Dhingra.