IBC 2019: ZOO Digital develops localisation ecosystem
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Michelle Clancy
| 04 September 2019

Localisation services provider ZOO Digital is set to introduce a localisation ecosystem at IBC 2019.

It brings together all of the workflows, components, service providers and translation talent required to prepare content for OTT distribution into a single cloud-based environment.

The service ecosystem is designed to make localisation more efficient for content owners; increasing vendor collaboration and reducing process and cost duplication, according to the company.

Ten years in the making according to the company, the all-in-one ecosystem is made up of interconnected ordering, production and management platforms supporting and encapsulating every aspect of the localisation workflow. Each platform interconnects with the rest of the ecosystem.

ZOO Digital has also adopted a collaborative multi-vendor approach. Content owners can use the ecosystem’s vendor-agnostic localisation management platform, ZOOstudio, to order, track and manage all localised components, across all of their service providers. Full process visibility, at-a-glance dashboards and real-time reporting provide a global view of a content owner’s entire localization operation. Any pre-existing localised assets suitable for repurposing are identified to eliminate duplicate orders and costs.

“OTT distribution offers an unparalleled route into global audiences,” said Gordon Doran, president at ZOO Digital. “It also brings with it a growing number of challenges for content owners; increasing volumes of original content, resurrection and exploitation of large content archives, the need to support more languages and distribution formats than ever before, all in an ever-decreasing time to market.”