Amazon updates Fire TV Cube, launches 20+ products
Details
Michelle Clancy
| 05 September 2019

Amazon has announced more than 20 new Fire TV-branded devices, including a next-generation Fire TV Cube, Fire TV Edition soundbar from Anker, OLED Fire TV Edition smart TVs and more.

The second-gen Fire TV Cube now includes a faster, hexa-core processor that’s twice as powerful as before, instant access to Dolby Vision and 4K Ultra HD content delivered at up to 60 frames per second. It also includes on-device processing with Local Voice Control, which supports Alexa execution that’s four times faster.

The Fire TV Cube will also ship with far-field voice recognition capabilities with 8 microphones and technology that helps suppress noise, reverberation, content currently playing and competing speech so Alexa better hears your voice commands even when the TV is on in a room full of people.

“Fire TV Cube was the first hands-free streaming media player powered by Alexa, and since launching last year we have gathered a wealth of feedback from customers about how they use voice in the living room,” said Marc Whitten, vice president of Amazon Fire TV. “Over the past year, we have continued to expand and advance the Fire TV Cube experience based on this feedback with dozens of new features including Multi-Room Music, Follow-Up Mode, and Alexa Communications. These key learnings carried over and guided the development of the second-generation Fire TV Cube, and we are excited to introduce this new-and-improved experience to customers around the world.”

The Nebula Soundbar from Anker meanwhile supports 4K Ultra HD, a unified smart TV user interface, near-field Alexa voice control, Dolby Vision pass-through and more.

The company also announced more than 15 new TVs from brands including Skyworth, Arcelik, TPV, Compal and others. And, in partnership with Dixons Carphone, Amazon is teaming up to launch JVC – Fire TV Edition Smart 4K Ultra HD HDR LED TVs, which are the first Fire TV Edition products in the UK. They’ll be sold by Currys PC World and online at Amazon.co.uk.

Amazon is also launching a line-up of Fire TV Edition smart TVs under the private label ok. These will be available in Germany and Austria, as will the 11 Fire TV Edition smart TVs from Grundig, including the first OLED Fire TV Edition television.

In the US, Amazon and Best Buy announced a 65-inch Toshiba Fire TV Edition smart TV with Dolby Vision.

The company said during the launch event that its Fire TV devices now have more than 37 million monthly active users globally.