Racing TV gallops with Singula to enhance customer engagement
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Editor
| 05 September 2019

Looking to raise its customer analytics game after beta trial showed that identifying next best action doubled customer acquisition, pay-TV service Racing TV has chosen Paywizard Singula to deliver real-time customer engagement and gain valuable insights across its entire subscriber base.

The subscriber intelligence specialist’s Microsoft Azure-based artificial intelligence-driven subscriber intelligence platform identifies ‘next best actions’ by utilising all available customer data in real-time to help reduce churn, grow its subscriber base and boost average revenue per user.

Racing TV will utilise predictive models to determine the ‘next best action that reflects where that subscriber is in the customer journey, their value as a customer, their likely response and other factors. These actions could be a timely promotional offer, an informative communication, or even to simply do nothing.

The decision to deploy the technology came after the it was successfully piloted in a beta trial with the company. In one customer acquisition, campaign Singula was said to have doubled the conversion rate while being able to predict with over 94% accuracy high-risk churners in a free trial programme.

“We’ve worked with Paywizard for over 13 years to manage our customer billing and communications. The decision to deploy Singula significantly extends our relationship enabling us to put data at the heart of our subscriber management and marketing activity,” explained Racing TV director of marketing Clive Cottrell. “We’re always looking at how we can better engage our subscribers at every stage of the customer journey and with Singula we’ll be able to utilise new technologies like machine learning and AI to personalise real-time interactions.”