Eluvio ditches CDNs with Content Fabric debut
Details
Michelle Clancy
| 06 September 2019

Eluvio has launched the Eluvio Content Fabric, a global software overlay network that enables just-in-time video distribution directly from the source (stream or file).

Its purpose is to allow content owners to manage and distribute premium live and on-demand video to consumers and business partners without content delivery networks (CDNs). Thus, they can reduce their reliance on transcoding services, cloud storage providers and aggregators. Monetisation, versioning, dynamic personalisation and rights control are also part of the platform.

The Eluvio Content Fabric’s patent-pending architecture was created by a team led by Michelle Munson and Serban Simu, the founders of Aspera and inventors of the FASP fast file transport protocol.

“The economics of today’s video ecosystem is defined and hampered by yesterday’s technologies, and we aim to change that,” said Munson. “The Eluvio Content Fabric enables content owners to manage and distribute video and large form content in ways never before possible, opening publishers to more direct monetisation opportunities, and reducing costs by minimizing core bandwidth and storage, and radically streamlining the traditional media distribution workflow.”

Eluvio is collaborating with multiple content providers to refine features in the platform. For example, MGM Studios is using the Eluvio Content Fabric for global streaming to web, mobile and TV everywhere audiences of certain properties, including transcoding, multi-format encryption and DRM, access control, and audience reporting.

“At MGM, we’re constantly looking for new technology that can improve both our operations and the consumer experience,” added Jim Crosby, senior vice president of digital at MGM Studios. “The deployment of the Eluvio Content Fabric started as an experiment to test this promising new technology, and it has exceeded expectations. It has delivered ultra-fast video loading, high quality playback, and a cost-efficient solution eliminating separate aggregation, transcoding and CDN services – and with its blockchain, provides us the ability to transact business directly on the content. We look forward to more to come with Eluvio.”