Discovery names Mike Rich as Head of Sports Marketing Solutions
September 10, 2019 11.39 Europe/London By Julian Clover
Discovery has announced the appointment of Mike Rich as Head of Sports Marketing Solutions.
In the new role, Rich will lead Eurosport’s commercial sales organisation.
He’ll take up the London-based role on September 23 and will report to Andrew Georgiou, who joins next month as President, Eurosport and Global Sports Rights & Sports Marketing Solutions.
Rich joins Discovery from Fox Networks where he served as Executive Vice President, Sales & Content Partnerships in Asia. During his time at Fox Asia, he developed their product offering, social media and digital video and created an in-house content creation studio.
Rich has also worked for GroupM Entertainment Sports & Partnerships and Publicis Content Ventures.