Brightcove lights up Beacon OTT platform
Details
Michelle Clancy
| 11 September 2019

Brightcove has launched Brightcove Beacon, a SaaS-based OTT platform designed to enable delivery and launch of premium video experiences across mobile, web, smart TVs and connected TVs, with multiple monetisation models.

These include advertising, subscription and pay-per-view for live and video on-demand (VOD) content. It also includes analytics and the ability to provide consistent experiences across all devices; users can launch video content on a variety of devices and platforms simultaneously.

“The global OTT market is booming and Brightcove is uniquely positioned to help content providers capitalise on this opportunity quickly, cost effectively and at scale,” said Charles Chu, chief product officer, Brightcove.

“OTT providers understand the value in serving content to the platforms and devices where their audiences are. In the past, providing this content on multiple platforms was often time consuming, complex and expensive due to the rapidly proliferating devices, app stores and video business models. We worked with our customers and industry experts to understand their challenges and as a result, developed Brightcove Beacon. Companies can now use one platform to develop apps, as well as publish content to all desired devices, enabling them to derive even greater ROI from their video strategies.”