IBC 2019: Gracenote debuts ID Distribution platform
Details
Michelle Clancy
| 14 September 2019

Gracenote has launched its video ID Distribution System, for pushing films, TV shows, short-form videos and other related content to global OTT services, smart device manufacturers and cable and satellite TV providers.

Using the Gracenote ID Distribution system, studios and networks will be able to register their content with Gracenote's Video Database, which brings together metadata, linear schedules and VOD/OTT catalogues for more than 85 countries.

They can then obtain connected Gracenote IDs; these are used to tag content for search-and-discovery in programme guides, interfaces and OTT catalogues. In addition, they can submit their own descriptive metadata, tags and imagery which Gracenote will editorially review and prepare for broad distribution.

“The entertainment industry is in the midst of a massive growth cycle as new services, platforms and devices crave more and more content to compete for audiences and mindshare,” the company said in a statement.

“As the volume of video content grows, these services require improved descriptive metadata and universal identifiers to ensure their catalogues are well-organised so that viewers can easily search for and find what they want to watch.”