IBC 2019: ITV upgrades ad management with Imagine
Details
Michelle Clancy
| 14 September 2019

ITV in the UK has tapped Imagine Communications’ Landmark Sales solution to improve advertising management.

In an extension of Imagine’s longstanding relationship with the network, ITV has completed an upgrade to the more modern, efficient and technically advanced Landmark II system, allowing it to better manage linear airtime sales across its increasingly diverse advertising ecosystem, it said.

The implementation uses existing API-based touch points that have been developed by Imagine for key ITV systems, streamlining the integration of Landmark II into the ITV advertising technology platform and wider linear ecosystem.

“Imagine has demonstrated a keen understanding of our needs and how its technology can help us take advantage of new opportunities,” said Jill Kerslake, ITV director of sales operations. “Key for us in this upgrade process was that it was a smooth transition to Landmark II with minimal interruption to our work, and the new, more flexible system is already proving valuable.”

Rob Malcolm, SVP, global sales, ad tech, Imagine added: “ITV’s forward-thinking technical strategies have contributed to its leading position amidst change and growth in the UK television market. We look forward to working with ITV to help them maximise the operational and business advantages of Landmark II as we continue to fine-tune our highly automated and tightly integrated sales solutions to more efficiently address evolving advertising models.”

Imagine’s customers can use Landmark to maximise revenue and control operational costs across linear, on-demand, linear addressable, and web or display platforms through use of airtime, comprehensive business data insights and a suite of automated tools.