FourthWall lifts curtain on Reveal 5
Details
Michelle Clancy
| 20 September 2019

FourthWall Media has released Reveal 5, designed to package ad analytics and infrastructure with an updated user experience.

Reveal 5 allows users to analyse, plan and optimise their television advertising, audiences and programming. The platform unites over five years of granular viewing data, detailed household characteristics, integrations with digital DMPs and data partners to provide insights.

It includes Reveal Connect for privacy-preserving household matching, Reveal Audiences for dynamic audience segmentation and indexing, Reveal Campaigns for optimised media planning, and Reveal Outcomes for post analysis, tune-in and attribution.

“Reveal has been used internally, and by many MVPDs, which allowed us to gain a detailed understanding of TV’s complex data and market requirements,” said Ellen Dudar, chief product officer of FourthWall Media. “With more and more companies yearning for fast, targeted, and transparent television analytics, Reveal 5 addresses their need for meaningful insights in a platform that’s both functional, quick, and easy to use. Now custom audiences, optimised planning, next-day post-analysis, and attribution are at their fingertips.”

“We consistently hear from industry partners about the need for fast, transparent analysis, planning and attribution of TV advertising and programming,” said Tim Peters, CEO of FourthWall Media . “Now, with Reveal 5, we provide the integrated platform to help marketers and programmers move television into a new age that is audience-based, optimised and analysed more like digital campaigns and content.”