B/R Live scores exclusive US rights to distribute Liverpool football channel
Details
Joseph O'Halloran
| 23 September 2019

Turner Sports and Liverpool Football Club have expanded their partnership to include exclusive US distribution rights for 24/7 TV channel LFCTV in the US.

The Champions League winners are on a roll right now registering six straight wins in the current league season. The deal will see Turner Sports’ premium sports streaming service B/R Live be the destination for the deepest collection of Reds content. B/R Live subscribers will have exclusive access to more than 40 live LFC matches per season including pre-season first team matches, and a mixture of live Under-23, Under-18, Liverpool FC Legends and Women’s football, as well as replays for all LFC first team matches via the LFCTV channel. Additionally, fans will be able to watch exclusive behind-the-scenes content featuring LFC players and Liverpool FC manager Jürgen Klopp.

LFCTV will also offer more than 30 hours of live and original content per week, including pre-match build-up shows and post-match analysis, weekly live news and analysis, documentaries and classic Liverpool FC matches. LFCTV will be available via the B/R Live pass, an enhanced way to access live UEFA Champions League and Europa League matches, exclusive football club-centric content and other popular live events.

The new agreement, which builds on the recent distribution of Liverpool FC’s US Pre-season Tour matches across TNT and B/R Live and will mark the first time LFCTV will be available in the US via a local media partner.

Commenting on the deal, Liverpool Football Club managing director and chief commercial officer Billy Hogan said: “We’re incredibly excited to expand our partnership with Turner Sports to launch LFCTV on B/R Live. The relationship with Turner began this summer when they did a terrific job broadcasting our pre-season tour matches and we’re delighted to be extending it as we look to offer more LFC content to all our fans in the US over the coming seasons.”

“Liverpool FC has a very passionate community of fans in the US and this expanded partnership positions B/R Live as the destination for us to super-serve that audience with a deep catalogue of this compelling content,” added Hania Poole, SVP of digital at Turner Sports. “With the new season ahead, we will continue to pursue additional opportunities to further extend our commitment to growing the accessibility to premium world football content in the US.”

The B/R Live app is available through iTunes or Google Play and/or Apple TV, the Roku platform, Amazon Fire TV and Xbox.