iTV, AM Television reveal new channel NE News
Details
Rebecca Hawkes
| 25 September 2019

India’s iTV network has unveiled it is to launch a new free-to-air channel for North East India, NE News, in partnership with AM Television, the owner of Assamese station Prag News.

To be distribued across cable, direct-to-home (DTH) TV and digital video platforms, the channel aims to present credible, insightful and positive coverage, with daily state-specific news bulletins in Assamese, Bengali, Bodo, Nepali, Hindi and the English language.

In addition to bulletins, the new channel will deliver socio-legal shows, news insights, talk shows, cultural shows, as well as lifestyle programming covering the genres of food, fashion, lifestyle and tourism. Music, sports, health and education will also be covered on NE News.

“With NE News, iTV network further aims to strengthen its position by targeting the viewers’ in north-east and providing them with differentiated content which cuts through the morass of the market by offering the viewers a ‘different visual culture’ without compromising on basic values. It’ll be a perfect platform for the advertisers to reach to their target audience,” said Kartikeya Sharma, founder and promoter, iTV Network.

AM Television CMD Sanjive Narain said: “The partnership with iTV network is a strong strategic fit, leveraging the two leading companies’ respective strengths, across many areas. With NE News, it is a powerful opportunity for us to significantly expand our presence in the north-east region, a vibrant and very important market, and extend it to other parts of India over time.”

The new channel will face regional competitors such as News Live, DY 365, Protidin Time, News18 Assam, Assam Talks and News Time Assam.