Touchdown Amazon with Thursday Night Football
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Editor
| 27 September 2019

For the third straight year, Amazon Prime Video has gained the rights to bring NFL fans around the world Thursday Night Football in a format that will allow Prime members to gain new experiences.

The coverage, which began with the clash between Green Bay Packers hosting the Philadelphia Eagles, boasts a new line-up of expert insight and analysis, access to live data and a simplified experience. Amazon believes that its personalised coverage on Prime and also Twitch will no less than revolutionise the way in which football fans stream Thursday Night Football.

“There’s something for every football fan — from deeper gameplay analytics at their fingertips, to differentiated commentary, to the ability to easily discover and watch on any device, anywhere in the world,” said Marie Donoghue, vice president of Prime Video Sports. “We think both long-time sports fans and those new to the game will love watching and engaging with TNF on Prime Video and Twitch.”

At the heart of the coverage is a new version of X-Ray for TNF which is claimed to bring to all fans on-demand some of the same Next Gen Stats previously available only to coaches and announcers. Fans can gain into insights such as a quarterback’s average time to throw, a running back’s average yards after contact and a wide receiver’s average yards of separation, which are enabled through Next Gen Stats’ real-time player tracking. X-Ray is available for football fans streaming TNF on Android, iOS, and Fire TV. Prime Video is also enabling analytics on the go with a mobile experience that allows customers to bring up and dismiss real-time stats by simply flipping their phones.

Amazon will also be showing NFL Next, a new 30-minute live show available exclusively on Prime Video at 7:00 PM Eastern each Thursday and produced by NFL Films. This provides viewers with fresh insight and smart commentary from Super Bowl Champion Chris Long, NFL Network’s Kay Adams and Next Gen Stats expert James Koh.

For the third year, TNF will also be available to Twitch viewers, including co-streamed commentary from streamers on Twitch’s interactive social video service. Streamers will be co-streaming the matchups and adding their commentary to the broadcasts. Fans can cheer on their favourite teams with NFL themed emotes and test their fandom with real-time game trivia all season long.

TNF games will be available to stream on Amazon via Prime Video and Twitch in addition to NFL, FOX and FOX Deportes digital properties across devices.