NAGRA nets multi-year video partnership with American Hockey League
Details
Michelle Clancy
| 02 October 2019

NAGRA venture firm Sporfie has announced a three-year partnership with the American Hockey League (AHL), the premier professional development league for the National Hockey League (NHL), to become the official provider of the AHL’s in-game video review system.

In operation since 1936, the American Hockey League serves as the top development league for all 31 National Hockey League teams. Nearly 90% of current NHL players are American Hockey League graduates, and over 7 million fans attend AHL games across North America every year.

Sporfie is a sports video platform designed to give individuals and teams the power to capture, replay and share personal highlights instantly and without the distraction of filming or editing. Beginning with the 2019-20 season, Sporfie Instant Replay system will allow AHL referees to review video streams instantly from overhead cameras above each goal and make rulings from the scorer's table. Sporfie’s service platform will also give AHL Hockey Operations access to all reviewed plays, plus 24/7 monitoring of all camera feeds in all 31 AHL arenas.

In addition to providing the league, referees and teams with instant video replays of the game, all 31 member teams will also have access to Sporfie’s Instant Highlights product, which allows marketers to clip and share videos directly from their smartphones.

“Our goal was to secure a cost-effective, dependable and user-friendly video goal review system that could also continue to adapt to the league’s changing needs,” said Christos Nikolis, executive vice president of marketing and business development for the AHL. “This partnership with Sporfie will provide the reliability and effectiveness that our league needs in a video review system.”