Apple TV app rocks up on Roku
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Editor
| 16 October 2019

In a move that has already seen the online video platform provider’s share price rise sharply, Roku has announced the immediately availability of the Apple TV app for its users and that the Apple TV+ direct-to-consumer service will be on offer from 1 November.

Roku users can add the Apple TV app via the Roku Channel Store and can access their iTunes video library and subscribe to Apple TV channels directly on Roku devices including Roku streaming sticks and the to-be-launched Hisense Roku TVs. Customers will be able to gain personalised recommendations of shows and movies; subscribe directly to Apple TV channels and more using their Apple ID and password; browse, buy or rent films and TV shows; and watch TV shows and movies they have previously purchased from iTunes.

“With the Apple TV app coming to Roku, our customers will enjoy an even broader range of exciting entertainment, including the highly anticipated Apple TV+ service,” said Scott Rosenberg, senior vice president and general manager of platform business at Roku. “Roku is a valuable partner for content providers looking to reach a large and engaged audience, and we’re looking forward to bringing this new option to Roku users.”

The Apple TV app is available to Roku users in the US, Argentina, Canada, Chile, Colombia, Costa Rica, El Salvador, France, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Republic of Ireland and the United Kingdom.