TV remains consumers’ preferred device for accessing media services
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Joseph O'Halloran
| 16 October 2019

There may seem no end to the number of devices being used to access the similarly huge amount of video services these days but research from Amdocs has revealed that, in the UK at least, the good old TV set is the most popular means for consumers to access their media subscription services.

Half of the Amdocs survey of 1000-UK based consumers found the selected the TV as the device they use most frequently to enjoy digital entertainment. Mobile phones came second, selected by 20%, followed by laptops (13%) and tablets (11%).

When asked which subscription services they subscribe to, pay-TV and video-on-demand (VOD) were the most popular, enjoyed by 70% and 68% of UK consumers respectively. The survey also revealed that just under a third (31%) subscribed to both music streaming and gaming services.

Just over half (56%) of UK consumers were happy with their current media and entertainment subscription services. Yet almost the same number (54%) would consider switching to a new service in the next twelve months, with lower cost (35%) and a wider selection of content (22%) cited as the main drivers of churn. Half of UK consumers believe that they pay too much for their media and entertainment services. In what may be a worrying revelation, 37% of UK consumers admitted to accessing the media and entertainment service subscriptions of their friends or family, instead of paying for separate subscriptions.

Commenting on this data, Lior Friedman, VP Strategy at Amdocs Media, said, “There has never been a better time to be a consumer of content, and in parallel – it’s becoming more and more challenging for the same consumers to navigate through all the different services. Our consumer research strengthens the importance of a best-in-class user experience for service providers. Access to different services is simply not enough – easy connection, unified bills, deep linking and bundled offers will be some of the elements for customers when they measure how satisfied they are from their operators.”