DAZN, Uninterrupted get back in the ring for light heavyweight clash
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Joseph O'Halloran
| 23 October 2019

LeBron James and Maverick Carter-founded athlete empowerment brand Uninterrupted has teamed up for the second time with live and on-demand sports streaming service DAZN to produce docuseries 40 Days: Canelo vs. Kovalev.

The three-part show spotlights the light heavyweight title fight between Mexican superstar Canelo Alvarez and Russian knockout artist Sergey Kovalev on 2 November. It aims to bring sports, entertainment and culture together in a whole new way as Maverick Carter, Grammy award-nominated artist DJ Khaled, three-time NBA champion Draymond Green and comedian Gabriel Fluffy Iglesias discuss how they remain at the top of their game by continually creating new challenges, in the way that Canelo is moving up two weight classes to challenge the WBO light heavyweight champion Kovalev.

Executive producers are James, Carter and Mexican football superstar and boxing fan Carlos Vela. “There’s the fight, and then there’s the story behind the fight, and 40 Days goes deep into what’s at stake for each fighter which is especially interesting in a match like this where each side is out to prove something different,” said Uninterrupted CEO Carter. “Together with DAZN, we’re giving boxing fans like me a front row seat into Canelo and Kovalev’s thinking and process.”

“Canelo’s ambition is spectacular and unending,” added Jamie Horowitz, EVP content for DAZN North America. “We were honoured to team up with superstars in business, music, basketball and entertainment who could provide perspective on that incessant desire to find their next challenge. This pursuit of ‘what’s next’ reflects what Maverick often says to his team. The reward for doing great work is the opportunity to do it again on an even bigger platform.”

Episode one will debut on 22 October on Uninterrupted’s channels, as well as on the DAZN platform and social media channels. Episode two will debut on 24 October and the third and final episode will be unveiled on 31 October just two days before the fight in Las Vegas. Each episode will be broadcast the day after its debut on several media platforms including Univision, NBC Sports Network and a collection of regional sports networks including MSG.

Canelo vs. Kovalev is a 12-round fight for the latter’s WBO light heavyweight world title and is presented by Golden Boy in association with Main Events. The event will take place on 2 November at MGM Grand Garden Arena in Las Vegas and will be streamed live exclusively on DAZN.