NS1 enhances core data-driven traffic management solutions
| 25 October 2019

Application traffic management solutions provider NS1 is upping the ante in the online traffic arena with enhancements to its Pulsar active traffic steering technology and a new partnership with Mux Data to support use cases such as media streaming.

The new features and integrations within Pulsar are designed to improve how customers measure, orchestrate, and analyse application traffic.

Media streaming is very much a use case within the crosshairs of the company which sees global demand for video streaming is exploding. Yet NS1 noted that behind premium digital experiences is a complex and often unreliable tangle of infrastructure comprising— multiple clouds, content delivery networks (CDNs) and edge computing architecture. The company added IT teams are challenged to efficiently orchestrate traffic across this dynamic, distributed network topology in a way that ensures optimal end-user experiences while controlling costs, meeting service level agreements and manage resources efficiently.

“When it comes to delivering modern applications and digital content, the demand for intelligent, data-driven traffic management capabilities ... cannot be overstated,” observed NS1 co-founder and CEO Kris Beevers.

Eschewing static traffic routing techniques, such as geotargeting, Pulsar ingests billions of data points on network conditions from users, CDNs, load balancers, and custom data sources. It creates traffic management policies that ingest real-time data within the context of business requirements to ensure companies deliver the best end-user experiences possible while effectively managing the underlying costs of delivery.

Addressing the specific needs of the demanding use case, Pulsar’s streaming support is manifest independent at the DNS level and compatible with every streaming client and platform. Active traffic steering decisions can be accessed via HTTP API, in addition to DNS lookups, enabling use cases like CDN switching for live streaming sessions and active traffic steering for non-DNS-based applications. The technology also enables simplified licensing enforcement by allowing video streaming companies to restrict content to regions based on licensing.

NS1 also now integrates with Mux Data’s video streaming quality of experience metrics, which include real-time data about playback failures, start-up times, rebuffering, and video quality.

“Our clients are at the forefront of the massive growth in video streaming, and are looking for tools that help them deliver as close to a flawless performance as possible while managing the economics and complexity of global expansion,” explained Mux director of business development Cyril Duprat. “With Mux Data and Pulsar, media companies and broadcasters can leverage quality of experience (QoE) data to optimise content delivery by making smarter traffic routing decisions across their global network, more effectively utilising resources, eliminating single points of failure.”