Gusto Worldwide Media launches ad strategy on OTT platforms
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Editor
| 01 November 2019

Food content producer, distributor and broadcaster Gusto Worldwide Media has engaged Wavefront TV to launch Gusto TV’s connected television advertising platform.

With immediate effect, the deal will see Wavefront TV manage Gusto’s OTT growth as it continues to expand its streaming presence in the US. It will work with video ad management platform Beachfront to deploy ads across Gusto TV’s over-the-top television network which is available on several major US platforms including Pluto TV, STIRR, Samsung TV Plus, and XUMO.

“Over the last year, we focused our efforts on bringing Gusto TV to American viewers. Now, as we continue to launch on new platforms in the US, we wanted to engage a connected tv team who can navigate our advertising needs,” explained Chris Knight, president and CEO of Gusto Worldwide Media. “Wavefront and Beachfront have world-class teams and some serious hustle. They were a natural fit for us.”

“Gusto is becoming a media powerhouse right now and their reach will only expand as it leans into connected TV," added Wavefront TV CEO Scott Portugal. “It is already streaming and providing VOD content to major providers. Their content is fresh, engaging, and unique; their hosts are passionate and personal. Wavefront is thrilled to partner with Gusto to help build a best-in-class advertising monetisation platform that will help unlock the true value of their amazing audiences."