Eurosport aces rights to Davis Cup Finals in multiple European markets
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Editor
| 04 November 2019

In a smash worthy of Andy Murray, Eurosport has reached a two-year TV and digital rights partnership with the International Tennis Federation to show the Davis Cup by Rakuten finals in the UK, Norway, Denmark, Sweden, Finland and Iceland.

This year’s premier international men's tennis team finals, which has been transformed into what the organisers call a one-week tennis extravaganza, is set to feature the best players from all over the world at Madrid’s La Caja Magica between 18-24 November.

Fans will have the opportunity to enjoy the event in finals live on Eurosport and Eurosport Player and on-demand via Eurosport’s digital platforms in 2019 and 2020. They will also be able to enjoy new camera angles and augmented reality to enhance their viewing experience.

“There is great synergy between the Davis Cup and Eurosport with both synonymous with passion,” commented Laurent Prud’homme, SVP rights acquisitions and syndication for Eurosport. “The Davis Cup always brings out incredible displays of patriotism in all players representing their home country, while at Eurosport we continue to power people’s passions for tennis by delivering the best events to millions of fans across the continent.”

This latest deal for Eurosport in top tennis comes just as it announced that it had inked new exclusive multi-year agreements in the Czech Republic, Hungary, Romania and Slovakia to show ATP tournaments, having already reached similar agreements over the past 12 months in France, Finland, Iceland, Norway, Sweden and Russia.