Vice Media extends Antenna deal
November 5, 2019 11.38 Europe/London By Chris Dziadul
Vice Media has renewed and extended its joint venture agreement with Antenna Group to new territories.
In addition to the existing territories of Greece, Romania and Serbia, it will now also cover Hungary, Bulgaria, Czech Republic, Slovakia, Slovenia, Croatia, Poland, Albania, North Macedonia (FYROM), Bosnia, Cyprus, Montenegro, the Commonwealth of Independent States (CIS, comprising Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan), Estonia, Latvia and Lithuania.
All told, over 250 hours of Vice content will be distributed annually among Antenna’s network as part of the joint venture, now renewed until 2024.
Commenting on the development, Dominique Delport, president international, Vice Media Group said; “Our successful joint venture with Antenna has enabled Vice to expand into an area of the world where content made by young people isn’t widely available beyond our offering. With production and distribution in the region, the Vice audience continues to expand, inform and influence our global content, especially our local coverage of the region. In the past year, our locally produced content has received more than 30 awards in the region. We are excited to see continued growth and reach as a result of the innovative partners we have in Antenna.”
Jonathan Procter, group MD of Antenna added:“Our partnership with Vice has proved itself and we are delighted to extend the joint venture significantly. Vice has a unique appeal and is a magnetic attraction for young audiences. We bring complementary strengths and have built large audiences for Vice very quickly. Through our Amplifier unit, we provide a one stop destination for digital companies that want to expand into Central and Eastern Europe and scale up quickly and successfully.”
VICE and Antenna Group first partnered in 2014 with the launch of Vice Greece. Two years later the partnership expanded in Central and Eastern Europe.