Wurl furthers global expansion on Samsung TV Plus in Europe
Joseph O'Halloran
| 06 November 2019

Streaming video distribution and connected TV advertising services provider Wurl has further expanded into the European market through an agreement to deliver programming and advertising to Samsung’s TV Plus streaming service in Europe.

The Wurl Network currently delivers 125 live, linear and video-on-demand (VOD) channels —including Tastemade, Dust, Eleven Sports, Edge Sport and Insight TV
— to more than 50 million viewers in the US. The company says that its European expansion will enable millions of additional viewers in Europe to access such channels on Samsung Smart TVs.

In explaining the rationale for its move, Wurl noted that the growth of connected TV (CTV) viewing is creating new opportunities for platforms, content providers and advertisers. It therefore sees the combination of its distribution network and Samsung’s video service as making global expansion simple. For advertisers seeking to buy targetable CTV advertising, Wurl and Samsung are creating one of the world’s largest pools of advertising inventory.

“The massive popularity of Samsung TV Plus provides a clear validation of the expanding CTV ecosystem,” remarked Wurl CEO Sean Doherty. “Our role is to provide the advertising technology and distribution network that enables video producers to reach more TV viewers and generate more revenue via the most popular platforms, like Samsung TV Plus.”