Grass Valley beefs up management team
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Editor
| 02 March 2020

In a move described as a strategic appointment that bolsters its commitment to live and sports customers in the EMEA region, Grass Valley has appointed John Carter as its director of business development.

Carter (pictured) has had a career spanning three decades in the broadcast media industry, holding both technical and commercial positions across sales, engineering and senior product management. Prior to his appointment, Carter was vice president of product management for EVS, with responsibility for the company’s production switcher portfolio and roadmap. Previously, Carter was senior product manager with Grass Valley with a focus on switchers and vision mixing products.

As he re-joins Grass Valley, he will form part of the company’s EMEA management team in a senior commercial role reporting to Tim Banks, vice president of sales, EMEA, using his experience of live production applications and workflows and the mission critical demands of mass audience sports coverage.

“We are delighted to welcome John back to the Grass Valley team,” Banks remarked. “He brings extensive expertise and strategic thinking that will further strengthen our lead position in this key growth market for Grass Valley. John is highly regarded and respected by customers, partners and colleagues alike and he will act as a voice of authority evangelising the benefits of our live solutions for Ultra HD, HDR and IP workflows.

"Grass Valley is deeply committed to putting our customers at the heart of everything we do, and as their needs for live and sports change we will collaborate closely to develop innovative approaches designed to ensure they and we remain at the forefront of the industry.”