Tricolor inks ViacomCBS licensing deal
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Editor
| 27 March 2020

In a deal that will see its customers gain access to global hits from Paramount Pictures, including films in Ultra HD, Tricolor has agreed to a major licensing deal with ViacomCBS Global Distribution Group.

The new contract grants the leading Russian operator rights to broadcast films not only via satellite, but also simultaneously via the internet. Tricolor will be able to broadcast over 120 films from the Paramount Pictures including recent global releases such as A Quiet Place, Rocketman, Dora and the Lost City of Gold, Gemini Man, Wonder Park as well as smash hits such as the Transformers films.

Content will also be shown on Tricolor’s Ultra HD channel Cinema UHD where viewers can enjoy Ultra HD entertainment from their homes and computers. This aspect of the deal will include global hits such as XXX: Return of Xander Cage, World War Z, Mission: Impossible - Ghost Protocol and Star Trek Beyond.

“This new deal for Paramount Pictures films makes our content offer for clients even more diverse,” remarked Tricolor content director Arsen Khomutov. “Movies from one of the world's leading studios will allow us to increase the audience of our own channels; it is especially important for Tricolor, since we are now focusing on niche channels.”

“We are delighted to be extending our relationship with Tricolor with this new agreement and look forward to bringing some of our most popular and exciting films to Tricolor’s many subscribers,” added Lisa Kramer, executive vice president, international television licensing, ViacomCBS.

The two companies have already worked together for some years and in December 2019 they signed a deal giving Tricolor the rights to show over 100 films to be shown via subscription video-on-demand on Tricolor’s own online cinema platform, with limited exclusivity for certain movies, among them Bumblebee, Mission: Impossible - Fallout, Instant Family and Pet Sematary.