StarHub Partners with MATRIXX Software to build giga!
Details
Joseph O'Halloran
| 01 April 2020

Aiming to create the first-ever fully digital mobile service built to cater to unique needs of millennials in the city state, Singapore telco StarHub has engaged MATRIXX Software to build digital mobile service brand giga!.

Described as the best mobile service in an app, giga! uses Star Hub’s network to provide mobile services that address an audience of 1.2 million millennials. With an accelerated time frame to launch giga!, StarHub selected MATRIXX because of its full digital tech stack that enabled installation and deployment in six months.

In addition, its configuration-based software allowed the giga! team to deliver on business requirements without any customisation. thereby saving time and money. API-based integration of the MATRIXX Digital Commerce Platform simplified the ability to plug into the network, IT and third-party components. Out-of-the-box use cases allowed the giga! team to select the building blocks for a differentiated proposition.

By deploying the digital commerce platform, giga! was able to offer an enhanced level of flexibility for its customers, offering fully-configurable packs of services.

Commenting on the work it did for StarHub, MATRIXX Software CEO Glo Gordon said: “We were thrilled to partner with StarHub as they launched giga!. StarHub faced a common challenge for telcos worldwide — keeping up with the advances of mobile ecosystems. Over the past 15 years, mobile networks got better, faster and more efficient to run, as did mobile devices, but the infrastructure telcos still rely on were architected in the late 1980s and early 1990s. A fully digital infrastructure enables giga! to meet the opportunities of 5G, as well as provide flexible and innovative services that customers will demand over the next decade.”