Verimatrix, Akamai announce server-side watermarking integration
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Editor
| 07 April 2020

Aiming to protect its customers from the threats of illicit video redistribution and securing the digital experiences it delivers, Akamai has entered a collaboration with content protection firm Verimatrix to offer global enterprise server-side watermarking capabilities.

The context of the partnership is a world in which the unauthorised redistribution of content, especially restreaming of live sports events, leads to millions of dollars in annual lost revenue.

The integration is Verimatrix’s latest involvement with Akamai’s Media Technology Partner programme and the content delivery network provider says that by using the server-side watermarking pre-integrated with its Intelligent Edge platform so that its customers can be assured that their premium video content stays protected. Verimatrix Watermarking consists of session-based, user-specific tracking and source identification, which allows operators to trace sources of pirated content in real time. It works against a variety of attack types including compression, recording/capturing, re-streaming, collision and geometric manipulation.

Akamai customers can now embed secure and imperceptible watermarks in digital content before delivery to each client device. The solution is pre-integrated with Akamai workflows to protect unicast over-the-top (OTT) delivery by uniquely marking individual sessions without requiring client device integration. It protects Akamai customers’ content against re-broadcasting threats and subscription fraud in real time.

“Scalable and secure edge watermarking integrations are designed to help our customers identify pirates’ attempts to capture content and minimise their means of illegal distribution, and a partnership with a leading watermarking provider like Verimatrix further bolsters our ability to do so,” said Amit Kasturia, senior manager of media product management at Akamai. “When Verimatrix is the security provider of choice for a customer, we have the flexibility to support easy integration right out of the box, so they can begin securing their content and protecting revenues right away.”