Stay at home kids give boost to Virgin TVís On Demand
April 8, 2020 11.15 Europe/London By Julian Clover
With children staying at home, Virgin TV saw 1.6 million views of its vast collection of On Demand kidsí TV shows Ė a huge 37% increase on the month before.
David Bouchier, Virgin Mediaís Chief Digital Entertainment Officer, said: ďIím pleased that, with everyone obliged to stay at home, we have been able to entertain Virgin TVís youngest viewers and provide them with even more On Demand kids TV programmes.Ē
Views peaked during the week of Monday 23 March Ė the first week after schools shut Ė and with Virgin Media making seven of its most popular childrenís channels including, Cartoon Network, Boomerang and Cartoonito, available to Virgin TV customers at no extra cost until April 21.
Overall, Henry Danger was the most watched kidsí TV series in March, followed by Peppa Pig, The Adventures of Paddington Bear and Paw Patrol Ė all available on Nickelodeon.
March recorded the largest number of On Demand views for 2020.
The most popular programmes for March were ITVís gripping dramas, Liar, and Flesh and Blood.
The data relates to viewing over Virgin Media boxes only, though the operator has also seen a rise in data traffic to its broadband service.