Czech TV hits 17-year high
April 20, 2020 13.00 Europe/London By Chris Dziadul
Average daily TV viewership was at its highest for 17 years in the Czech Republic in March.
According to Nielsen Admosphere, it has also been higher in all socio-demographic groups since mid-March, with the highest year-on-year increase (of up to half) in the last five weeks (March 11 – April 14) being in young audiences, university graduates and group A of the A-E socio-economic classification.
Data produced by ATO- Nielsen Admosphere shows that in the five weeks there was an overall increase of 25% in TV viewership among people aged 4+. This was equivalent to 52 minutes a day.
The most pronounced increase was in the 15-24 age group (+53%), followed by the socio-economic group A (+41%).