A1 Telekom Austria selects Vionlabs for content recommendation
JUNE 1, 2020 21.11 EUROPE/LONDON BY JÖRN KRIEGER

Austrian telco A1 has opted for Vionlabs, a Swedish provider of AI-based content analysis solutions, to establish content recommendations on its streaming service A1now.

Through the insight provided by Vionlabs’ content analysis platform, A1now will be able to understand why customers like certain programming and hence provide personalised viewing recommendations, according to the Stockholm-based company.

“We are excited to be working with Vionlabs to integrate its groundbreaking technology into our streaming platform. This partnership provides A1now with an edge in the market that allows us to take the next step in delighting our customers by providing a truly personalised experience,” said Nina Mack, head of channel development, A1now.

The Vionlabs AI-engine provides deep analysis and data by measuring thousands of variables throughout the duration of the video, including colours, pace, audio, object recognition and many more to produce an AI-derived fingerprint timeline, frame-by-frame.

The content discovery results produced by the Vionlabs platform are made available through a cloud-based software-as-a-service model integrated with the operators’ back office systems. The solution has already been deployed and is generating significant uplifts in VOD buy-rates and viewer engagement for its operator customers, according to Vionlabs.