Smart TV growth slows in Russia
JULY 7, 2020 11.00 EUROPE/LONDON BY CHRIS DZIADUL

The penetration of smart TVs in large Russian cities has grown from 29% to 39% in the last year and a half.

This, according to Kommersant, quoting the findings of a study by J’son & Partners Consulting, has been driven by a reduction in the cost of sets.

However, the annual rate of growth of around 20% is no longer expected due to the effects of the pandemic and the market becoming saturated.

In fact, growth in smart TVs is forecast to fall to 14% this year, compared to 19% in both 2019 and 2018 and 18% in 2017.

It will fall still further to 13% in 2021, 12.4% in 2022 and 11.6% in 2023.

By 2022, the penetration of smart TVs will exceed 50% in cities with a population of over 100,000.