Roku selects Accedo as preferred developer
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Editor
| 14 July 2020
Aiming to make it easier for publishers to bring their content to the online video platform to reach millions of active users worldwide, production solutions provider Accedo has been named a preferred developer in Latin America as part of Roku’s new Preferred Developer Programme.
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The programme is designed to provide regional publishers the means to discover channel developers that can build lower cost Roku channels. There is equal importance placed on the knowledge of the business and policy considerations for the Roku certification process. The programme is launching exclusively in Latin America in its initial phase and as part of it Accedo will have early access to beta firmware, as well as special access to Roku’s in-house partner engineering and partner management teams.

The newly launched programme includes developers with a history building fully-featured Roku channels that consistently pass Roku’s certification process, among other criteria.

Accedo has already deployed more than 100 channels for the Roku platform globally and across various content verticals, such as sports, news, entertainment, lifestyle, and pay-TV. Accedo is also an early adopter of Roku SceneGraph, having transitioned a number of customers from Roku’s legacy SDK. “As Roku’s presence in Latin America has been growing over the years, we have worked with a number of broadcasters and media companies in the region to launch channels on the platform,” remarked Accedo Latin America regional director Paloma Santucci. “We are proud to have been selected as a launch participant for this programme and look forward to continuing to work with Roku.”

“We’re excited to welcome Accedo,” commented Yulia Poltorak, director of international content development at Roku. “Accedo has extensive experience and a proven track-record developing channels on our platform and will work closely with publishers to ensure their channel passes all our certification requirements.”