Applicaster secures $11MN funding
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Editor
| 16 July 2020
OTT video applications creation, delivery and management firm Applicaster has won a new round of funding to accelerate technology and global customer growth amid what it calls record demand for its streaming content services.

applicaster baby tvThe $11 million funding round was led by Viola Growth, which invests in Israeli-related global technology companies at their expansion stage, with participation from 83 North, Pitango, Saban Ventures, Planven Investments and La Maison. The round of financing brings Applicaster’s total raised to about $67 million. In March 2019 the groups invested $20 million in the company after it recorded 100% growth in annual recurring revenue.

Applicaster’s SaaS app management platform, Zapp, simplifies the way media companies build, manage and distribute content, reducing costs and significantly shrinking time to market. The company recently launched its latest framework, called Quick Brick, which is designed to streamline the design, deployment and management of complex video apps across Android, iOS, Apple TV (tvOS), Android TV, Amazon Fire TV, and Samsung and LG TVs. In October 2019, India-based global over-the-top service ZEE5 revealed that it was to deploy Applicaster technology to transform the way it delivers content to mobile audiences.

“There has been a fundamental shift in consumer viewing habits that is creating a fundamental shift for media companies. Mobile and connected TV apps have never been a bigger part of their business model than now,” said Applicaster Co-founder and CEO Jonathan Laor commenting on the investment.

“Applicaster has always remained several steps ahead of industry growth and technological change. We’re excited to continue working with content providers to ultimately ensure viewers are engaged and receptive. Applicaster’s speed and flexibility in reaching these audiences are key in adapting strategies to support this burgeoning market.”