Etisalat switches on cloud OTT service with Synamedia
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| 21 July 2020
The UAE’s largest operator, Etisalat, has launched SwitchTV, a new direct-to-consumer (DTC) service based on Synamedia’s Infinite cloud TV platform and its end-to-end video network portfolio.

Etisalat elife unlimited 21July2020As it specced out its requirements for the new service, Etisalat said that it needed to support, monetise and scale a multi-screen service with both free and premium live TV channels, catch-up and on-demand. Of particular importance was Synamedia’s private CDN, allowing Etisalat to use its existing infrastructure and private cloud solutions to deliver content to large audiences. In January this year, Etisalat Group subsidiary E-Vision selected Synamedia’s Infinite platform for its new multi-country, multi-tenant OTT service.

Using Infinite, said Synamedia, Etisalat has the ability to offer a choice of SwitchTV subscription packages and different movie rental models. Users can also enjoy a personalised viewing experience, and cloud DVR. Synamedia also supported Etisalat’s multi-language requirements with channels offering Arabic, Western and Asian content. Etisalat is also deploying Synamedia’s end-to-end video network to reduce latency through video workflows - from encoding through to the CDN and player – while also minimising bandwidth requirements.

Infinite is pre-integrated with Evergent’s global revenue and customer lifecycle management platform, giving Etisalat a subscriber management solution facilitating the launch of SwitchTV and the ability to grow the business with targeted promotions, advanced product and offer management and bundling with other Etisalat services.