HBO Max beats Disney+ in its first month
JULY 26, 2020 21.32 EUROPE/LONDON BY ROBERT BRIEL

HBO Max, AT&T’s venture in the streaming arena, has racked up 4.1 million subscriobers in its frist month and beats Disney+ in terms of viewing share.

HBO Max’s more than 4 million cmay compare badky with Disney’s 10 million siugn=ups during its first month, but figures from streaming aggegator Reelgood show that the new HBO streaming service already beat Disney in terms of streaming vieweing share and seems to be eating market share from the Top 3 US streamers, Netflix, Prime Video and Hulu (see chart below).

HBO and HBO Max combined have a total number of subscribers of 36.3 million subscribers by the end of June, according to John Stankey, AT&T’s CEO, during the company’s earnings call.

HBO Max was able treach 4.1 million subscribers in a month without being offered on Roku and Amazon Fire TV.

“We’ve tried repeatedly to make HBO Max available to all customers using Amazon Fire devices,” Stankey told analysts on Thursday.

“Unfortunately, Amazon has taken an approach of treating HBO Max and its customers differently than how they’ve chosen to treat other services and their customers.”

HBO Max has an extensive content library that pulls programming from HBO; the studio’s nearly 100-year-old film and television studio, Warner Bros.; and cable channels including TNT, TBS, and Turner Classic Movies. A subscription costs $14.99 a month, compared to $5.99 for Disney+ and Neflix’s standard plan, which costs $12.99 per month.