New Disney streaming service to take Star brand
AUGUST 6, 2020 13.42 EUROPE/LONDON BY JULIAN CLOVER

Disney is to launch a new international general entertainment streaming service in 2021.

It will use the Star brand acquired by Disney as part of its acquisition of properties from News Corp.

During a call following Disney’s third quarter earnings, CEO Bob Chapek said the new platform would be similar to the US domestic Hulu with a broader entertainment service for a more mature audience.

The 20th Century Fox brand is familiar to audiences in Indian and South Asia.

Disney already runs Disney+ Hotstar that combines both the Disney and Star brands in the Indian market.

Disney+ had 57.5 million subscribers globally as of June 27.