New French sports channel Téléfoot goes live
AUGUST 17, 2020 12.13 EUROPE/LONDON BY JULIAN CLOVER

Mediapro’s new channel makes its debut in the French market Monday, with the addition of Bouygues Telecom to its distribution partners.

The Spanish media group, which won the rights to Ligue 1 and Ligue 2, has licensed the Téléfoot name from Bouygues subsidiary TF1.

Earlier, SFR agreed that it would also offer its subscribers the channel.

Subscribers will pay €25.90 per month for the channel that will also have the rights to the French championships and European cup competitions to which Mediapro has also secured the rights.

Previously, Canal+ was seen as the leader for premium sports content, with Bein, and RMC also contenders.

Mediapro will look to recoup the annual €800 million it paid for the rights.