NASCAR launches dedicated channel on Motorsport.TV
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Editor
| 19 August 2020
The largest US sanctioning body for motorsports, the National Association for Stock Car Auto Racing, NASCAR, is to offer content to fans worldwide in collaboration with Motorsport Network.
NASCAR motorsport 19Aug2020
The offer will take the form of a dedicated channel on Motorsport.tv, Motorsport Network’s digital OTT platform devoted to racing and automotive content. Motorsport.tv is part of Motorsport Studios, a global content production and distribution group that leverages the Motorsport Network’s extensive image and video assets to help brands and stakeholders tell their stories in motorsport.

Available to Motorsport Network’s 56 million-strong monthly audience of global racing and automotive fans, the NASCAR channel will have the ambition being to bring this audience inside the heart of some of the most successful series in motorsport. It will bring fans content from behind the scenes on one of the world’s most exciting and fan-friendly racing series.

Motorsport Network and NASCAR already have a working relationship with Motorsport Games having a multi-year licence to create the NASCAR Heat video game franchise and manage the eNASCAR Heat Pro League (eNHPL) eSports series. This year’s release, NASCAR Heat 5 is said to have delivered a significant year-on-year increase in revenue and in unit sales. The second season of the eNHPL has enjoyed a 300% increase in viewership, attracting 3.7 million views over the course of the regular season. Motorsport Network racing channels play a significant part in covering the eSports series and other NASCAR national series for global audiences in 15 languages, with a crack team of journalists and photographers.

Commenting on the deal, Wyatt Hicks, managing director of NASCAR Digital Media, said: “NASCAR is a truly worldwide brand, and now, courtesy of Motorsports Network, NASCAR fans located internationally will have access to more content than ever before from their favourite sport. Motorsports Network, through its global distribution platform, is the perfect partner to help us serve our fans around the globe and deliver them the type of content that they crave.

Motorsport.tv president Eric Gilbert added: “As Motorsport.tv is growing at an unprecedented pace and expanding the user generated content model, I’m thrilled to see one of the most iconic racing series in the world join prestige automotive brands and influential content creators our platform. Helping a rights holder of this magnitude reach global audiences via their own official channel will add value not only to our distribution model but also to the viewer experience.”