DPP publishes design principles for new normal in broadcast
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Joseph O'Halloran
| 25 August 2020
Media industry business network the DPP has published what it claims is a ‘ground-breaking’ new report which establishes the foundational components that will equip a company to succeed, even when the future is so unknown.
DFT KeyDsgnPrin 25Aug2020
Enabled by DPP member companies SDVI, Sony and Zixi, Key Design Principles is the first in the DPP’s new Design for Tomorrow series of reports and webcasts which draws on the insight of experts from across the DPP’s international membership to provide practical guidance for any organisation determined to build back better from the turmoil of 2020.

The report takes input from around 50 industry experts and distils this into five key principles: safe; available; flexible; informed; and relevant.

Safe implies a business culture that makes employees, customers and stakeholders feel safe, while available means that teams have access to the systems, assets and people they need, wherever they are. In flexible, the business is able to respond rapidly to changing conditions and opportunities and informed is where an intelligent business is led by data. Being at ease with the context in which a company operates is the essence of relevant.

Key Design Principles aims to bring these principles to life by identifying what each means in practice, and what is required to make them real. “It’s easy to talk in general terms about the need to do things differently but we have embraced the challenge of identifying exactly what this means,” said DPP CEO and report author Mark Harrison. “No company can be entirely future-proof, but this report provides a unique and razor-sharp checklist that will get you as close as possible.”