MIGU taps VisualOn to drive ROI from advanced 5G video
Details
Joseph O'Halloran
| 03 September 2020
Streaming solutions and video playback optimisation provider VisualOn has forged a partnership with China Mobile Communications subsidiary MIGU Video aiming to “transform” mobile video experiences.
kddi VisualON 7Aug2020
China Mobile is the world’s largest telecom operator, with more than 940 million customers, including over 55 million 5G customers. MIGU has the rights to the largest digital content library in China and has partnerships with many leading global content providers and sports leagues, such as the National Basketball Association.

VisualOn believes that enhancing user experiences through what it calls innovative playback features will help China Mobile continue to grow its 5G subscriber base and become a global technology leader.

VisualOn is providing custom development services as an extension of China Mobile’s R&D team to bring specialised playback expertise to the project. Together, the firms will deploy MultiStream Sync on the MIGU video platform, allows users to view multiple camera angles on the same screen and easily switch between the streams to choose the optimal, customised viewing experience.

Additionally, they are supporting the real-world applications of virtual reality (VR) through five key areas: live broadcasting, education, gaming, sports and films. VisualOn and VLA VR will enable China Mobile to stream high-quality, low latency, VR content for MIGU users on VR devices, mobile phones, tablets, and Android TV. VisualOn notes that significant improvements in latency and bandwidth offered by 5G make these types of advanced features a reality and provide a clear value proposition for subscribers to upgrade.

“China Mobile has very ambitious plans for MIGU as a way to revolutionise the consumption of streaming content,” said Michael Jones, head of product and business development of VisualOn. “Deploying MultiStream Sync, as well as augmented and virtual reality support offers something that’s really ahead of the curve in the industry. Furthermore, we are in a unique position to help China Mobile develop the next generation of multi-angle and multi-view technology that goes beyond anything seen so far. We are thrilled to work with a leader in the wireless space to build and deploy these solutions.”

The new deal with China Mobile is the latest in wins in Asia for VisualOn in adding value to 5G experiences and follows a deal with KDDI KDDI to power video playback on the Japanese telecommunications provider's au Smart Pass service.