Canal+ introduces new visual identity
NOVEMBER 6, 2020 13.02 EUROPE/LONDON BY JULIAN CLOVER

Canal+ has introduced a new visual identity, designed to reflect its move from a predominantly French operation, into a global group.

The Vivendi-owned company has created a “moving logo” that uses Canal’s familiar typography in a contemporary fashion.

A spectacular installation of 2,000 LEDs creates a magical and fairy-tale universe around a monumental logo 4 meters long. The multitude of LEDs is designed to reflect the personality of Canal+, and the depth of the offer.

The sequence is set to music provided by the Seine Musicale symphony orchestra with a melody consisting of the harp, strings and flutes.

It’s being used in a variety of formats, both on-air and digital.