HBO Max to launch on Amazon Fire TV and Fire tablets
HBO Max to launch on Amazon Fire TV and Fire tablets
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Editor
| 16 November 2020
In a move designed to add further impetus to the growing direct-to-consumer platform , and potentially into the living rooms of tens of millions users of such devices, WarnerMedia’s HBO Max will begin rolling out on Amazon Fire TV streaming devices, Fire TV Edition smart TVs and Fire tablets.
HBOMax 28May2020
HBO Max currently offers 10,000 hours of curated premium content. This includes the entire HBO service; motion picture and TV series from Warner Bros.’ 100-year content collection; highlights from New Line; catalogue titles from DC, CNN, TNT, TBS, truTV, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth and Looney Tunes Cartoons; a selection of classic films curated in partnership with TCM; along with a monthly offering of new Max Originals.
HBO Max will be compatible with the entire Fire TV line-up including the all-new Fire TV Stick and Fire TV Stick Lite. Current subscribers of HBO through Amazon’s Prime Video Channels will now be able to log in to the HBO Max app with their Amazon credentials at no additional cost. The HBO app on Fire TV and Fire tablets will automatically update to become the HBO Max app; customers will be able to log in using their existing HBO credentials. New customers can also subscribe to HBO Max directly in the app. Additionally, all existing HBO Max customers – regardless of how they subscribe to the platform – can now access all of HBO Max via supported Fire TV and Fire tablet devices using their existing provider credentials.
With Amazon Alexa, at launch customers can seamlessly navigate to the HBO Max app by saying “Alexa, find HBO Max” with Fire TV’s included Alexa Voice Remote or a paired Echo device for hands-free control. HBO Max content is also integrated into universal search on Fire TV, meaning that its content will appear in searches such as “Alexa, find dramas” or “Alexa, find Game of Thrones.” Customers can also ask Alexa to start watching something specific; “Alexa, play The Undoing.”
Commenting on taking the service to the Amazon devices, Tony Goncalves, head of sales and distribution for WarnerMedia said: “We are very excited that Amazon customers will now be able to enjoy the best-in-class content that lives within HBO Max. Our continued goal is to make HBO Max and its unparalleled content available to customers across all the devices they love. Fire TV is a favourite among customers and we look forward to working with the Amazon team to engage and grow our existing subscriber base by showcasing all that HBO Max has to offer.”
“We’ve worked closely with HBO for many years to bring their great content to Fire TV and to make it easier to discover and enjoy with features like search integration, Alexa and personalised recommendations,” added Marc Whitten, vice president of Amazon Entertainment Devices and Services, “We are excited to continue that partnership with the launch of HBO Max to bring even more incredible content to customers on Fire TV. Alexa, play Raised by Wolves.”
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