Netflix orders Russian content
APRIL 13, 2021 08.33 EUROPE/LONDON BY CHRIS DZIADUL

Netflix has begun to order content from Russian producers for the first time.

Kommersant reports that the first contract has been signed with the studio 1-2-3 Production, which is part of Gazprom-Media, for a modern version of Anna Karenina.

It adds that Netflix is currently discussing 4-5 projects with Russian producers, having previously only bought ready-made series.

They include Epidemiya, which was sold for $1.5 million.

Although Netflix has been available in Russia for several years, it has only recently begun to make its presence felt.

Operated by a company majority owned by Russia’s National Media Group (NMG), it became fully localised last autumn.

Elsewhere in CEE, Netflix has ordered content from local producers in Poland since 2018.