Telefónica partners with TikTok
JULY 8, 2021 12.52 EUROPE/LONDON BY CHRIS DZIADUL

Telefónica has entered into a partnership with the short-form mobile video company TikTok.

It will create innovative new ways for the TikTok community to enjoy their favourite TikTok videos across Telefónica services.

The partnership will include a series of local activations in Telefónica’s main markets in Europe and Latin America focusing on three key areas: marketing campaigns; service distribution and technological efficiencies; and the development of new services and revenue opportunities. In Spain, the two companies have launched TikTok Extra on the Movistar+ Living Apps, integrated into Telefónica’s TV platform. The partnership will offer new digital experiences to Movistar Fusion customers in more than one million homes.

The Living Apps are TV apps specifically developed for a differential home-viewing experience. TikTok Extra is available in the Living Apps section of the Movistar+ main menu and brings TikTok content to Movistar customer’s living room. Homes that are also equipped with the Movistar Home smart device or the Movistar+ Voice Remote Control will have the extra advantage of interacting with the application through voice controls from Aura, Movistar’s AI powered virtual assistant.

Commenting on the development, Fabio Bruggioni, global consumer director in Telefónica, said: “The partnership with TikTok will allow both companies to combine marketing assets to develop incredible opportunities to offer to the customers.

“It’s a great opportunity to reach Millennials and Generation Z by offering them a great service ensuring the best experience in their devices. Thanks to this new partnership, Telefónica customers will be able to share their passion, creativity and milestones in their lives through TikTok, and engage with the content on the platform with greater ease and convenience than ever before”.

Isaac Bess, global head of distribution partnerships, TikTok, added: “We’re excited to build on our longstanding relationship with Telefónica across Europe and Latin America to bring this unique and differentiated experience to the TikTok community. TikTok Extra on Spain’s Movistar+ Living App platform is specifically created for a home-viewing experience, so people can be entertained, together”.