Redge Technologies invests in media security start-up
JULY 16, 2021 08.40 EUROPE/LONDON BY CHRIS DZIADUL

The Polish start-up Vestigit has obtained PLN2 million (€437,000) in funding from Redge Technologies and the Polish RKKVC fund to further develop proprietary technology that improves security of video online.

The Vestigit solution uses steganographic mechanisms that enable creation of a covert communication channel through which a unique identifier of the viewer is conveyed. The most important feature of the solution is the very high resistance of the watermark to its deliberate or accidental damage. This was achieved thanks to the development of a multi-stage marking process, by means of edge computing and artificial intelligence, in particular – Generative Adversarial Network (GAN), which is an innovation on the global scale. An important element of the product is also a tool that supports automated search for protected content on the public internet and social media.

Commenting on the development, Rafal Radawiec, founder and head of Vestigit, said: “We want to build solid foundations in the combined three key areas for us, such as multimedia, cybersecurity and AI, and this is where we see our advantage. They are well known to everyone separately, while their combination is the complete innovation. Although the product is still at the testing stage, we receive many inquiries from leading global content providers who have noticed that Vestigit can solve their problem. The CoV-19 pandemic and the development of premium online video only reinforced the belief that Vestigit solutions are needed. In the future these solutions should be a standard clause in contracts for sports broadcasting or premium VOD”.

Mateusz Bodio, MD of RKKVC, added: “TV creators and broadcasters suffer huge losses every year due to illegal distribution and access to video content. It is estimated that by 2024 they may exceed $12 billion per year. The current Covid situation has only increased these losses due to the rapidly growing demand for video streaming and premium video distribution online. Solutions such as those offered by Vestigit can effectively contribute to reducing this phenomenon. Vestigit has developed a completely new approach to the protection of video content, a new technology that allows, for example, to track down the place where copyright-relevant material may be located. We paid attention to the company’s unconventional approach, and it is also worth noting that PoC was held at Canal+ and that talks with global CDN suppliers (content delivery network) are already underway”.

Przemyslaw Frasunek, board member of Redge Technologies, said: “The Vestigit product is a perfect complement to the Redge Media platform, which we have been developing for many years. In turn, the investment process itself shows that underestimated gems appear on the Polish start-up market – entities that have developed a specialised, but difficult to understand technology. We want to focus on the support of such entities in the future. One of the paths we are considering to further implement this strategy is through an IPO”.