Paramount+ drives ViacomCBS streaming growth
NOVEMBER 5, 2021 12.13 EUROPE/LONDON BY CHRIS DZIADUL

ViacomCBS ended September with nearly 47 million global streaming subscribers, adding 4.3 million in the third quarter.

In its latest results, the company notes growth was led by Paramount+, which domestically had strong subscriber sign-ups and engagement from a variety of content and internationally by launches and progress in Latin America, Brazil, Australia and Canada.

Streaming revenue rose by 62% y-o-y, with streaming ad revenue growing by 48% y-o-y, driven by growth on Pluto TV and Paramount+.

Meanwhile, streaming subscription revenue grew by 79% y-o-y, reflecting strong subscriber growth from the company’s subscription services.

Pluto TV revenue grew by 99% y-o-y as MAUs increased to over 54 million in the quarter, helped by international growth.