3SS, Cinemo team to enable “superior” in-car entertainment experiences
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Editor
| 20 December 2021
In-car connectivity and infotainment leader Cinemo has entered into a collaboration with globally recognised TV user experience experts 3SS to enable high-quality entertainment experiences beyond the home and into vehicles.
3Ready Automotive 20Dec2021
In-vehicle infotainment and connectivity Cinemo’s automotive solutions having been adopted by numerous leading car manufacturers. Its Play Anywhere solution is claimed to “redefine” the infotainment experience in the car and puts all passengers in the media driving seat, delivering any app from the automotive play store, with synchronised visual content on multiple displays.

The background to the partnership is explained in the phrase extending entertainment everywhere. They say mobility in vehicles no longer means passive. Car interiors are being redesigned to give more space and attention not only to the driver, but the other occupants as well. Bigger, higher-quality screens and faster connectivity are accelerating that trend.

Furthermore, the companies see the benefits of the new solution for in-car entertainment being myriad, including bringing content super-aggregation experience to the car, with passengers able to access a rich array of pre-integrated third-party content and apps. Enhanced content discovery and aggregation means that everyone in the car gets personalised entertainment, from video streaming to in-car gaming. As a result, multiscreen video synchronisation and sharing are enabled: passengers can either watch or play together or independently throughout the journey.

Furthermore, this diverse content offering can be efficiently enhanced and adapted in real-time via a remote management platform.

3SS views automotive as a natural expansion of its enduring commitment to help operators deliver seamless UX across all screens. "We know from the new paradigms of autonomous driving, electrification and today’s dynamic in-vehicle infotainment ecosystem, that soon screens in cars will be augmentations to the long-established entertainment everywhere concept,” explained Tomasz Dzikowski, product owner automotive at 3SS. “Critically, next-level in-car entertainment must be seamless and integrated with the living room experience, while adding new flavour with the vehicle’s specific ecosystem and environment context. It's an exciting new area to explore, together.”

The technology collaboration is also seen to be benefitting telcos and other service providers as well as their customers: “Operators are key to providing these seamless experiences everywhere, as well as enabling the connectivity to power it,” added Pierre Donath, 3SS CPO & CMO. “Cinemo solutions are deployed in millions of automobiles worldwide; as such, its established APIs and technology solutions are trusted by car makers. Using Cinemo’s products and technologies, we look forward to bringing the same high-quality experience consumers enjoy on the sofa at home or on their favourite mobile devices to vehicles.”